NBC announced its long-running soap opera Days of Our Lives will be moving to its digital-owned platform Peackock after airing the show for nearly six decades. Currently, Peacock already streams past episodes from the Emmy-winning drama series and previously aired its spinoffs, including Days of Our Lives: Beyond Salem and Days of Our Lives: A Very Salem Christmas film.
Mark Lazarus, Chairman, NBCUniversal Television and Streaming said in a statement: “This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers. With a large percentage of the ‘Days of Our Lives’ audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”
Starting Sept. 12, Days of our Lives time slot will be filled with the launch of ‘NBC News Daily’. The new hour-long show will be anchored by NBC’s Kate Snow, Aaron Gilchrist, Vicky Nguyen, and Morgan Radford, providing the viewers with “signature world-class reporting and breaking news coverage in a first-of-its kind.” The program will also be streamed simultaneously on NBC News NOW and Peacock.
Days of Our Lives first launched on NBC in 1965; the series celebrated its 55th anniversary in 2020 and was renewed for seasons 57 and 58 on NBC in 2021. The move leaves only three soap operas to remain on broadcast TV, including The Bold and the Beautiful and The Young and the Restless on CBS, and General Hospital on ABC.
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